Willow Creek Nursing and Rehabilitation Center
2401 Wayne Memorial Drive, Goldsboro, NC, 27534
CMS ownership records associate this facility with Principle Long Term Care · For profit - Limited Liability company.
At a glance
- CMS overall
- 2
- of 5
- Health inspection
- 2
- of 5
- Staffing
- 3
- of 5
- Quality measures
- 4
- of 5
- Certified beds
- 200
- CMS-reported
CMS rating profile
The four CMS ratings on one aligned scale, with county and state averages for context.
Rating profile
How this facility's overall rating relates to its three CMS component ratings.
CMS-reported data · updated 2026-07-17
Comparative context
This facility's CMS overall rating next to its county and state averages.
CMS-reported data · updated 2026-07-17 · site-calculated context, not a CMS rating
Methodology
Inspections and citations
Health-inspection citations CMS reports for this facility. Individual records are in the technical appendix.
Citation profile
How many citations CMS reports, how severe, and when they occurred.
CMS-reported data · updated 2026-07-17
Methodology
Federal records
Federal fines (CMPs) and payment-denial records CMS reports in the recent reporting period. These are distinct record types and are never merged.
Federal fines (CMP)
Fine records over time, sized by amount.
- Dec 6, 2024$6,570
CMS-reported data · updated 2026-07-17
Payment denials
Payment-denial records over time, sized by duration.
No payment-denial records are included in this data for this facility.
CMS-reported data · updated 2026-07-17
Methodology
Staffing and care
Selected CMS care indicators for long-stay residents, with a typical level for context. The CMS staffing star rating appears in the rating profile above.
Selected care measures
How this facility's reported care indicators sit against a typical level.
Long-stay residents given antipsychotic medication.
Long-stay residents with new or worsened pressure ulcers.
Long-stay residents with one or more falls with major injury.
CMS-reported data · updated 2026-07-17 · site-calculated context, not a CMS rating
Methodology
Ownership
Facilities and agencies grouped by CMS-reported ownership fields. A company appearing here does not by itself mean it controlled day-to-day care or did anything wrong.
| Owner / organization | Role |
|---|---|
| Principle It Services, Inc. | DIRECT OWNERSHIP INTEREST |
| Principle Long Term Care, Inc. | DIRECT OWNERSHIP INTEREST |
| Krishnaraj, Ramesh | MANAGING CONTROL - GOVERNING BODY |
| Stroud, Wendy | MANAGING CONTROL - GOVERNING BODY |
| Boice, Gale | CORPORATE OFFICER |
| Hood, Lynn | CORPORATE OFFICER |
| Johnson, Dianne | CORPORATE OFFICER |
| Principle Long Term Care, Inc. | OPERATIONAL/MANAGERIAL CONTROL |
| Hood, Lynn | OPERATIONAL/MANAGERIAL CONTROL |
| Principle It Services, Inc. | ADP OF THE SNF |
| Principle Long Term Care, Inc. | ADP OF THE SNF |
| Boice, Gale | ADP OF THE SNF |
| Hill, Raymond | ADP OF THE SNF |
| Hill, Robert | ADP OF THE SNF |
| Hill, Stephen | ADP OF THE SNF |
| Krishnaraj, Ramesh | ADP OF THE SNF |
| Stroud, Wendy | ADP OF THE SNF |
Nearby facilities
Other CMS-certified nursing homes near Wayne County.
Verify the current location and license with official sources.
| Facility | Location | Overall | Health | Staffing | CMS abuse icon | Federal penalties |
|---|---|---|---|---|---|---|
| Autumn Care Of Biscoe CCN 345000 | Biscoe, NC | 3 | 3 | 2 | Not shown | $15,350 |
| Hillcrest Convalescent Center CCN 345001 | Durham, NC | 5 | 5 | 5 | Not shown | $0 |
| Cypress Pointe Rehabilitation Center CCN 345002 | Wilmington, NC | 5 | 5 | 4 | Not shown | $0 |
| Silas Creek Rehabilitation Center CCN 345003 | Winston Salem, NC | 5 | 5 | 3 | Not shown | $0 |
| Person Memorial Hospital CCN 345004 | Roxboro, NC | 1 | 2 | 1 | Not shown | $65,099 |
| Blumenthal Health and Rehabilitation Center CCN 345006 | Greensboro, NC | 1 | 1 | 2 | Shown | $217,768 |
Related research
Frequently asked questions
What is Willow Creek Nursing and Rehabilitation Center's CMS rating?
Willow Creek Nursing and Rehabilitation Center has a 2-star CMS overall rating (out of 5) in the current dataset, with CMS component ratings of 2 for health inspections, 3 for staffing, and 4 for quality measures. A star rating is a CMS summary of past data, not a judgment about current conditions.
Where is Willow Creek Nursing and Rehabilitation Center located?
Willow Creek Nursing and Rehabilitation Center is located at 2401 Wayne Memorial Drive, Goldsboro, NC, 27534 in Wayne County, and CMS lists 200 certified beds.
Does Willow Creek Nursing and Rehabilitation Center have federal penalties or payment denials on record?
The CMS data includes $6,570 in federal fine amounts and 0 payment-denial records for Willow Creek Nursing and Rehabilitation Center over roughly the past three years. These are CMS-reported records; see CMS Care Compare for the details and context.
How does Willow Creek Nursing and Rehabilitation Center's rating compare to nearby facilities?
Willow Creek Nursing and Rehabilitation Center's CMS overall rating is 2 of 5. For comparison, the average CMS overall rating is 1.75 across 4 facilities in Wayne County, and 2.94 across North Carolina. Averages exclude facilities CMS has not rated, and a star rating is a CMS summary, not a judgment about any individual facility.
How can I verify Willow Creek Nursing and Rehabilitation Center's current information?
SeniorCareRating.com organizes public CMS data and is not affiliated with CMS. Confirm Willow Creek Nursing and Rehabilitation Center's current ratings, inspection reports, and license status on the official CMS Care Compare site and with your state survey agency.
Technical appendix
Record identifiers
- CMS provider number (CCN)
- 345113
- Ownership type
- For profit - Limited Liability company
- Certified beds
- 200
- Data snapshot
- 2026-07-17
All 19 citation records
| Date | CMS tag | Severity | Type | CMS deficiency status | Correction date |
|---|---|---|---|---|---|
| Mar 19, 2026 | 0584 | B | Standard | No revisit needed | Apr 7, 2026 |
| Mar 19, 2026 | 0812 | E | Standard | Deficient, Provider has date of correction | Apr 7, 2026 |
| Feb 13, 2026 | 0684 | G | Complaint | Past Non-Compliance | Not available |
| Feb 13, 2026 | 0689 | G | Complaint | Past Non-Compliance | Not available |
| Jan 24, 2025 | 0580 | D | Complaint | Deficient, Provider has date of correction | Jan 29, 2025 |
| Dec 6, 2024 | 0656 | D | Standard | Deficient, Provider has date of correction | Jan 24, 2025 |
| Dec 6, 2024 | 0658 | D | Standard | Deficient, Provider has date of correction | Jan 24, 2025 |
| Dec 6, 2024 | 0695 | D | Standard | Deficient, Provider has date of correction | Jan 24, 2025 |
| Dec 6, 2024 | 0726 | D | Standard | Deficient, Provider has date of correction | Jan 24, 2025 |
| Dec 6, 2024 | 0584 | D | Complaint | Deficient, Provider has date of correction | Jan 24, 2025 |
| Dec 6, 2024 | 0602 | D | Complaint | Past Non-Compliance | May 19, 2024 |
| Dec 6, 2024 | 0760 | D | Complaint | Deficient, Provider has date of correction | Jan 24, 2025 |
| Nov 30, 2023 | 0582 | F | Standard | Deficient, Provider has date of correction | Dec 28, 2023 |
| Nov 30, 2023 | 0688 | D | Standard | Deficient, Provider has date of correction | Dec 28, 2023 |
| Nov 30, 2023 | 0812 | E | Standard | Deficient, Provider has date of correction | Dec 28, 2023 |
| Nov 30, 2023 | 0867 | F | Standard | Deficient, Provider has date of correction | Dec 28, 2023 |
| Nov 30, 2023 | 0584 | D | Complaint | Deficient, Provider has date of correction | Dec 28, 2023 |
| Nov 30, 2023 | 0677 | D | Complaint | Deficient, Provider has date of correction | Dec 28, 2023 |
| Nov 30, 2023 | 0689 | E | Complaint | Deficient, Provider has date of correction | Dec 28, 2023 |
How to verify this data
- The current CMS profile on Medicare’s Care Compare
- Your state survey agency’s latest inspection reports
- Any recent complaint investigations
- Current ownership and license status
SeniorCareRating.com organizes public CMS data and is not affiliated with CMS. Ratings and records are CMS-reported summaries of past data, not a judgment about current conditions. See methodology.