Advertising & sponsorship policy

To keep the site free, it displays advertising. This page explains how we handle that, so readers always know what they are looking at. The site uses Google AdSense to display ads. Ads are labeled and kept separate from CMS data. Google and its partners may use cookies to serve and measure ads; see our Privacy Policy and Google’s Ads Settings to manage ad personalization.

Independence of our data and editorial

Advertising and sponsorship never influence how we present CMS data. Every rating, penalty record, inspection citation, care measure, and ownership field is shown exactly as the U.S. Centers for Medicare & Medicaid Services (CMS) publishes it. Advertisers cannot pay to change, add, remove, reorder, or hide any facility’s data, and they cannot pay for favorable presentation.

CMS data is never a paid placement

Facility profiles, county pages, ownership pages, and search results are generated from public CMS records — not from payments. Nothing on a facility, county, or ownership page is a sponsored result.

Clear labeling

If advertising or sponsored content is added later, it will be clearly labeled (for example, “Advertisement” or “Sponsored”) and kept visually separate from CMS data and site navigation. We will not disguise ads as search results, facility data, or links, and we will not use deceptive or accidental-click layouts, pop-ups, or interstitials.

No endorsements

We do not sell endorsements, rankings, or “best of” placements, and we do not accept payment to make any facility or company look better or worse. We report CMS facts and add no rating, score, or opinion of our own. The presence of any future advertisement is not an endorsement by SeniorCareRating.com of the advertiser, and is not an endorsement of any facility.

Questions about advertising or sponsorship? Contact us. For how we source and organize the data, see our methodology and data & sources pages.