Nursing home

Latta Road Nursing Home East

2102 Latta Road, Rochester, NY, 14612

CMS ownership records associate this facility with Hurlbut Care · For profit - Individual.

CMS overall rating
CMS overall rating: 2 out of 52of 5

At a glance

CMS reports a 2-star overall rating for Latta Road Nursing Home East, with 17 inspection citations on record (1 higher severity). Federal records include $8,979 in the current dataset.
CMS overall
2
of 5
Health inspection
3
of 5
Staffing
2
of 5
Quality measures
1
of 5
Certified beds
40
CMS-reported

CMS rating profile

The four CMS ratings on one aligned scale, with county and state averages for context.

Rating profile

How this facility's overall rating relates to its three CMS component ratings.

Overall2 of 5
Health inspection3 of 5
Staffing2 of 5
Quality measures1 of 5

CMS-reported data · updated 2026-07-17

Comparative context

This facility's CMS overall rating next to its county and state averages.

This facility 2
15
Monroe Co. avg 3.03New York avg 3.05This facility
This facility: 2 of 5. Monroe Co. avg: 3.03. New York avg: 3.05.

CMS-reported data · updated 2026-07-17 · site-calculated context, not a CMS rating

Methodology
Averages are calculated from CMS records included in this dataset and exclude facilities CMS has not rated. A neutral reference point, not a CMS rating or a pass/fail line.

Inspections and citations

Health-inspection citations CMS reports for this facility. Individual records are in the technical appendix.

Citation profile

How many citations CMS reports, how severe, and when they occurred.

17
Citations on record
1
Higher severity (G–L)
8
From complaints
0
Infection control
Citations by inspection year
32022
52023
92025
Higher severity Standard

CMS-reported data · updated 2026-07-17

Methodology
Severity uses the CMS scope-and-severity letter (G–L count as higher severity). Counts are CMS-reported inspection findings, not a judgment about current conditions.

Federal records

Federal fines (CMPs) and payment-denial records CMS reports in the recent reporting period. These are distinct record types and are never merged.

Federal fines (CMP)

Fine records over time, sized by amount.

1 record · $8,979 total · Jan 16, 2025
  1. Jan 16, 2025$8,979

CMS-reported data · updated 2026-07-17

Payment denials

Payment-denial records over time, sized by duration.

No payment-denial records are included in this data for this facility.

CMS-reported data · updated 2026-07-17

Methodology
CMS may deny Medicare/Medicaid payment for new admissions. This is a distinct record type from a civil monetary fine. Confirm current status on CMS Care Compare.

Staffing and care

Selected CMS care indicators for long-stay residents, with a typical level for context. The CMS staffing star rating appears in the rating profile above.

Selected care measures

How this facility's reported care indicators sit against a typical level.

3 of 3 care measures reported by CMS
On antipsychotic medication(lower is better)17.57%

Long-stay residents given antipsychotic medication.

With new/worsened pressure ulcers(lower is better)15.08%

Long-stay residents with new or worsened pressure ulcers.

Falls with major injury(lower is better)5.98%

Long-stay residents with one or more falls with major injury.

CMS-reported data · updated 2026-07-17 · site-calculated context, not a CMS rating

Methodology
The tick marks a typical level for context and is calculated from CMS records included in this dataset — not a CMS rating. Per-shift staffing hours are not part of this dataset. Missing values are shown as “Not reported”, never as zero.

Facilities and agencies grouped by CMS-reported ownership fields. A company appearing here does not by itself mean it controlled day-to-day care or did anything wrong.

Owner / organizationRole
Hurlbut, RobertDIRECT OWNERSHIP INTEREST
Curletta, MarkCORPORATE OFFICER
Hurlbut, RobertCORPORATE OFFICER
Curletta, MarkOPERATIONAL/MANAGERIAL CONTROL
Dar, SoniaOPERATIONAL/MANAGERIAL CONTROL
Sergent, MichelleOPERATIONAL/MANAGERIAL CONTROL
Hurlbut, RobertTRUSTEE OF THE SNF
Hurlbut Health Consulting, LLCADP OF THE SNF
Curletta, MarkADP OF THE SNF
Dar, SoniaADP OF THE SNF
Hurlbut, RobertADP OF THE SNF
Sergent, MichelleADP OF THE SNF

Nearby facilities

Other CMS-certified nursing homes near Monroe County.

2102 Latta Road, Rochester
Monroe County · NY · 14612
40 certified beds43.2529, -77.6690

Verify the current location and license with official sources.

FacilityLocationOverallHealthStaffingCMS abuse iconFederal penalties
The Emerald Peek Rehabilitation and Nursing Center
CCN 335003
Peekskill, NY221Not shown$139,425
Auburn Rehabilitation & Nursing Center
CCN 335004
Auburn, NY222Not shown$10,901
Briarcliff Manor Center for Rehab and Nursing Care
CCN 335005
Briarcliff Manor, NY111Shown$97,282
Katherine Luther Residential Hlth Care & Rehab
CCN 335006
Clinton, NY111Not shown$80,558
St. John's Health Care Corporation
CCN 335008
Rochester, NY114Not shown$141,034
St Patricks Home
CCN 335011
Bronx, NY331Not shown$51,500

Related research

Frequently asked questions

What is Latta Road Nursing Home East's CMS rating?

Latta Road Nursing Home East has a 2-star CMS overall rating (out of 5) in the current dataset, with CMS component ratings of 3 for health inspections, 2 for staffing, and 1 for quality measures. A star rating is a CMS summary of past data, not a judgment about current conditions.

Where is Latta Road Nursing Home East located?

Latta Road Nursing Home East is located at 2102 Latta Road, Rochester, NY, 14612 in Monroe County, and CMS lists 40 certified beds.

Does Latta Road Nursing Home East have federal penalties or payment denials on record?

The CMS data includes $8,979 in federal fine amounts and 0 payment-denial records for Latta Road Nursing Home East over roughly the past three years. These are CMS-reported records; see CMS Care Compare for the details and context.

How does Latta Road Nursing Home East's rating compare to nearby facilities?

Latta Road Nursing Home East's CMS overall rating is 2 of 5. For comparison, the average CMS overall rating is 3.03 across 32 facilities in Monroe County, and 3.05 across New York. Averages exclude facilities CMS has not rated, and a star rating is a CMS summary, not a judgment about any individual facility.

How can I verify Latta Road Nursing Home East's current information?

SeniorCareRating.com organizes public CMS data and is not affiliated with CMS. Confirm Latta Road Nursing Home East's current ratings, inspection reports, and license status on the official CMS Care Compare site and with your state survey agency.

Technical appendix

Record identifiers

CMS provider number (CCN)
335618
Ownership type
For profit - Individual
Certified beds
40
Data snapshot
2026-07-17
All 17 citation records
DateCMS tagSeverityTypeCMS deficiency statusCorrection date
Apr 18, 20250582DStandardDeficient, Provider has date of correctionJun 2, 2025
Apr 18, 20250677DStandardDeficient, Provider has date of correctionJun 2, 2025
Apr 18, 20250695DStandardDeficient, Provider has date of correctionJun 2, 2025
Apr 18, 20250700DStandardDeficient, Provider has date of correctionJun 2, 2025
Apr 18, 20250812DStandardDeficient, Provider has date of correctionJun 2, 2025
Apr 18, 20250880DStandardDeficient, Provider has date of correctionJun 2, 2025
Jan 17, 20250729DComplaintDeficient, Provider has date of correctionMar 16, 2025
Jan 16, 20250610DComplaintDeficient, Provider has date of correctionMar 16, 2025
Jan 16, 20250805GComplaintDeficient, Provider has date of correctionMar 16, 2025
Aug 8, 20230610DComplaintDeficient, Provider has date of correctionOct 6, 2023
Aug 8, 20230657DComplaintDeficient, Provider has date of correctionOct 6, 2023
Aug 8, 20230756DComplaintDeficient, Provider has date of correctionOct 6, 2023
Aug 8, 20230760DComplaintDeficient, Provider has date of correctionOct 6, 2023
Aug 8, 20230761DComplaintDeficient, Provider has date of correctionOct 6, 2023
Mar 25, 20220582BStandardDeficient, Provider has date of correctionApr 29, 2022
Mar 25, 20220677DStandardDeficient, Provider has date of correctionApr 29, 2022
Mar 25, 20220761DStandardDeficient, Provider has date of correctionApr 29, 2022

How to verify this data

  • The current CMS profile on Medicare’s Care Compare
  • Your state survey agency’s latest inspection reports
  • Any recent complaint investigations
  • Current ownership and license status

SeniorCareRating.com organizes public CMS data and is not affiliated with CMS. Ratings and records are CMS-reported summaries of past data, not a judgment about current conditions. See methodology.

SeniorCareRating.com summarizes public CMS data. It is not affiliated with CMS, Medicare.gov, or any nursing home. Data may lag current conditions. This is not medical, legal, or care-placement advice — always verify with official sources and qualified professionals.